NEW TV SHOW FOR SOCA AND REGGAE FANS
Montreal 2005
A new Canadian based program In The Zone premiered June
10th at 11 p.m. on CH/Global. Reggae and Soca fans should be thrilled about the
30-minute informative and entertaining program that highlights the blossoming
Reggae and Soca scenes in Montreal, Canada, and internationally. In The Zone is
the first Montreal broadcast that exclusively reflects Caribbean arts and
entertainment.
CH/Global executives were impressed with In The Zone, giving the show the
coveted prime time slot right before David Letterman at 11 p.m.
The show is a weekly exposé of various aspects of Reggae and Soca music and
culture. Featured In The Show is entertainment news and interviews with popular
and legendary artists in the Reggae and Soca scenes. Featured interviews
include: Elephant Man, Beenie Man, Barron, Machel Montano, Traffik, Iwer Geroge,
Marcia Griffiths and Sugar Minott.
In The Show is shot on location in Canada and the Caribbean and will also
feature music videos, and fashion and lifestyle segments reflective of current
trends in Montreal and abroad.
Montreal is the prefect city to base In The Zone, as it has been acknowledged as
a culturally diverse city for a long time. In addition, Montreal in the recent
past has shown a strong desire for accessibility to the Reggae and Soca genres.
In 2004, Montreal hosted Canada's first international reggae festival and saw
the 30th anniversary of the Caribbean Carifiesta parade. Also, the city has
played host to several international Reggae and Soca bands in sold out venues.
Co-producer for In The Zone commented, "There just seemed to be so much
momentum, we all knew that it was the right time for In The Zone."
The show was created by Reggae and Soca TV (RASE TV), a production company found
by Montrealers Lisa (Lisa J) Joseph and Valentine (Prymtym) Latty. Co-producer
Prymtym expressed, "To me it was a natural progression. After working for over
10 years in radio, TV just seems like the next natural step for us."