John Varvatos is proud to feature Ziggy Marley and Stephen Marley in the Spring 2015 advertising campaign. The legendary black and white imagery was shot in Austin, Texas by distinguished rock photographer Danny Clinch. Dressed in John Varvatos tailored clothing, the Marley Brothers were photographed for a timeless family portrait.
A six-time Grammy winner, Emmy winner, humanitarian, singer, songwriter and producer, Ziggy Marley has released twelve albums to much critical acclaim. Ziggy’s musical immersion came at an early age when he sat in on his father’s recording sessions at the age of ten. Since then, he has released 8 best selling albums as front man of Ziggy Marley and The Melody Makers and has released five solo albums to much critical acclaim. Stephen “Ragga” Marley is the second eldest son of the reggae legend Bob Marley and Rita Marley. He was raised in Kingston, Jamaica and began singing professionally at seven-years old with his older siblings Ziggy, Sharon and Cedella, as The Melody Makers. The singer, songwriter, musician, and producer has consecutively landed #1 on the U.S. Billboard Reggae Album Chart for his solo album and earning a total of eight Grammys (two as a producer) for Best Reggae Album.
Th Spring 2015 ad campaign marks another milestone in the brothers’ careers.
“‘It’s always better when I’m able to do projects with my younger brother,’ Ziggy explains. ‘I don’t dress up very often, but when I do, I wear John Varvatos.’” Stephen Marley adds, “From the jungle to the palace, John is a lion!” According to Stephen Niedzwiecki, Founder and Chief Creative Officer of YARD and longtime Varvatos collaborator, “We wanted to strip down the concept of the image to a purely a beautiful, truthful portrait of two siblings. Just them. Nothing else. We wanted their faces and their body language to naturally express their bond and love for one another as brothers and music collaborators.”
John Varvatos adds, “The Marley family is legendary. Ziggy Marley and Stephen Marley are carrying on this legacy in their own authentic way. Working with them has been incredibly inspiring. They are truly a magical family.”
Additionally, on February 5th a documentary-style short film conceived by YARD and directed by Clinch will debut on JohnVarvatos.com in celebrations of their father’s 70th birthday, which is the following day. “There is a spirit of freedom and rebelliousness in Marley’s music. Ziggy and Stephen carry on these traditions with great pride. Whether dressed up or dressed down, it doesn’t matter, their sense of self and style is legendary just like their father and this comes across in the short film,” says Danny Clinch.
In the brand’s Spring 2015 campaign, Ziggy Marley wears a black crocodile jacquard two-button peak lapel Jake tuxedo, black linen henley, and black Ricards dress shoe. Stephen Marley wears a black one button peak lapel Austin tuxedo, grey classic fit dress shirt, black silk tie, and black Richard cap-toe dress shoe.
This latest John Varvatos campaign follows 21 seasons conceived by Yard and photographed by Danny Clinch, all of which underscore the brand’s affinity for rock ‘n’ roll style-makers. Past collaborators include Ringo Starr, KISS, Willie Nelson, Jimmy Page and Gary Clark Jr., Paul Weller and Miles Kane, Green Day, The Roots, Dave Matthews, ZZ Top, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams and Slash.