Reggae connoisseur Yaadcore has forged a unique brand from all his years in the business, first at the turntables and now, center stage. From cannabis brand partnerships (Leafly, Blazy Susan) to exclusive gigs with the Marley brothers, Yaadcore, born Rory Cha, is championing the cause full scale, covering all bases on his musical metamorphosis: selector, producer, curator, and now, artist.
Recording on his own 12 Yaad imprint, Yaadcore’s earliest efforts such as Tension and The Calling have racked up YouTube views. The ardent ganja advocate is ‘ready now’ with a remix of a previous release, Nyquil (Spliff A Light Spliff) featuring roots veteran Richie Spice. The blazing anthem is as poignant as it is defiant, a testament to herb’s healing properties that blasts even its historical detractors (“12 tribes HQ, we ah bun di chalice/ Fire pon Buckingham Palace”).
Following its release on Friday is a limited-edition merchandise drop with iconic California skate/streetwear brand, Diamond Supply Co, and cannabis lifestyle company Blazy Susan.
Ahead of the premiere, DancehallMag sat down with the football aficionado and doting father for a discussion on his first love — Jamaican music. Yaadcore talks his upcoming debut album, the shifting music landscape and shares his favourite dancehall ganja anthems in our interview below.
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