In.Digg.Nation Collective, the label and artist management company founded by GRAMMY-nominated Jamaican artist Protoje and also home to Lila Iké and Sevana, announces a deal with Six Course/RCA Records. All three artists will release projects through a multi-album venture.
April 16, 2020 marks the first release of this fruitful partnership. Lila Iké, one of Jamaica’s most promising stars, will unveil her latest single and video for “I Spy,” produced by Izy Beats (the same hit maker behind Koffee’s “Toast”). In this playful song over soft guitar licks, the soulful singer beckons her listeners with innocent flirtation and a sweet falsetto. “I Spy” will be featured on Lila Iké’s debut EP, which will drop shortly after her new single. Sevana and Protoje will follow with new music later in the year.
Protoje founded In.Digg.Nation Collective in 2014 with a mission to unite like-minded talent and evolve Jamaica’s limitless export of music. This major label partnership is yet another turning point for him, his team and the island’s music as a whole.
“I feel very grateful to have been given the opportunity to not only impact my life and career journey with this deal, but also that of the two other artists on my label (In.Digg.Nation Collective) – Lila Iké and Sevana. I’ve always felt that one of the biggest challenges for Jamaican artists is the lack of exposure on the world stage. With a label as globally strong as RCA, they are able to provide us a platform to showcase our talents on an even broader international level. I really like the team there and what they are doing, and how they approach music – from the ground level, all the way to the top,” states Protoje.
Lila Iké expresses similar sentiments, “The RCA team I met has really good energy and is just as excited about music as I am, so it’s just up from here! They also have some of my favorite acts. All these artists are doing very well, so their success to me is a good indicator of RCA’s ability to cultivate talent.”
Sevana says this partnership is a “big deal for me, especially with the kind of music I’m making. Most Jamaican artists go their entire careers never acquiring major label help. All the work I’ve put in over the past 5 years has led up to this moment. I feel blessed, grateful and more motivated than ever.”
Peter Edge, Chairman and CEO, RCA Records adds: “We are thrilled to be working with the dynamic and gifted musicians and creators that are the In.Digg.Nation Collective. Protoje is renowned in the world of Reggae and his collective, partnered with the RCA and Six Course team is an exciting combination to expand the global reach of great music.”
Archie Davis, CEO, Six Course Media Group/SVP, Marketing, RCA Records offers: “Reggae is quickly moving to the forefront of what’s happening in music globally. Protoje and his collective at In.Digg.Nation are leading the way, and taking the genre and culture to new heights. I’m honored to partner with Protoje and his In.Digg.Nation Collective, along with Lila Iké and Sevana to contribute to the future of Reggae music.”