Top ranking dancehall artiste Popcaan, recently enlisted by Terror Family Production for the thought-provoking single ‘Survivor’, has once again joined forces with the production outfit for the second installment of their project. Spearheaded by Courtney ‘Stamma T’ Samuels and Mark Lawrence, the duo are the architects behind the single that has been trending on Youtube and several other streaming platforms for the past two weeks. Hitting the million mark in less than a week, the song which peaked at No.1 currently occupies the No.38 spot on the Youtube (Jamaica) trending chart and is steadily finding its way on to the playlist of some very noteworthy media outlets throughout the region and North America including Sean ‘Diddy’ Combs’ REVOLT TV.
The success of Survivor has led to the fast-tracking of the EP titled ‘Solid Focus Riddim’, released last Friday, April 23rd via all major digital platforms. Unlike with other projects, this compilation exclusively features members of Popcaan’s Unruly Entertainment camp. Aside from the Unruly Boss, the other acts are Zamunda with ‘Preserve My Life’, burgeoning upstarts Furnace with ‘Unafraid Life’ while Valiant serves up ‘Poverty Get A Way’ to cap the presentation. Terror Family Production is very optimistic the complete project can attain the same level of success.
“The success of Survivor is very encouraging and I’m confident the ‘Solid Focus Riddim EP will undeniably become a favorite globally. There is something special about each track, all the artistes were on the same frequency during the studio session. Survivor has already captured the hearts of fans and we remain hopeful this will carry over to the rest of the project.” – Stamma T intimated.
Label executive, Mark Lawrence, also chimed in stating that, as part of the ongoing campaign to achieve the forecasted success they will be exploring numerous promotional strategies starting with the release of lyric videos as an accompaniment to the songs.
“We are aware that the other members of the Unruly Entertainment camp are not as established as Popcaan, nonetheless the quality of their music is top-notch and that is what we are banking on. Hence, the reason we are employing different strategies starting with the rollout of the lyric videos.”
The four-track EP is distributed by EMPIRE, the international distribution outlet recently inked a deal with Terror Family Production as part of a continued thrust to support the reggae and dancehall genres.